The Bell Apartment Living team currently manages nearly 55,000 homes and employs over 1,300 on-site and corporate associates. Our portfolio is located primarily in the Northeast , Mid-Atlantic, Southeast and West Coast United States. According to the National Multi-Housing Council, Bell Partners is one of the largest apartment management firm in the country. Additionally, Multifamily Executive ranked Bell Partners as the 7th largest apartment renovator in the country. We seek to continuously exceed client, investor and resident expectations by delivering responsive service and leveraging our extensive operating platform. The passion and commitment with which our employees approach our business help us maximize property performance and create a quality living experience for our residents.
The following groups support and partner with our property operations team:
Bell Partners’ in-house accounting and reporting team supports property and asset management executives by handling day-to-day financial management of the Company’s apartment portfolio while also satisfying the requirements of both high net worth and institutional investors. Property-level data is transmitted seamlessly to the centralized accounting team for use in investor reporting as well as Business Intelligence. Over the past 40 years, the Company has cultivated tenured relationships with national lenders, government-sponsored entities (“GSEs”), regional servicers and other key capital markets participants. By leveraging this national network, the Company is able to draw on a large pool of potential financing options and strategies which facilitate attractive asset-level and credit facility pricing terms.
Bell's business intelligence group utilizes leading-edge technology to bring together operational and financial data and transform it into actionable information. This is done by measuring Key Performance Indicators (KPIs) across Bell's strategic initiatives. KPIs are then measured against internal goals (budgets and forecasts) as well as industry benchmarks, thereby providing actionable data from which we can better service Bell stakeholders.
To maximize the value of each asset, Bell has an internal team of construction experts and support personnel devoted to asset repositioning, capital improvements and casualty-related reconstruction.
Bell Partners' Human Resources group seeks to create a positive work environment for our associates and to support our leaders at all levels of the company. Bell’s goal is to grow talent across the organization and develop the future leaders. We do this through the acquisition, development and retention of our associates. Career conversations take place regularly to ensure we have a better understanding or our associates career aspirations and future development. We are able to offer both online and in-person courses tailored for a variety of skills through Bell University.
Bell Partners' Information Services group utilizes industry-leading systems and software to connect people and data. This includes resident-focused initiatives such as online leasing, mobile applications and ACH transfers, vendor-focused initiatives such as e-payments and employee-focused initiatives such as technology support and a corporate intranet platform for associate sharing and communication. Bell continually seeks to automate manual processes and to make our technology platforms scalable.
Bell Marketing leads and maintains all initiatives related to their corporate and consumer brands (advertising campaigns, signage, marketing collateral, web presence, etc.). Furthermore, the team provides support and direction for all lease-up and stabilized assets, including access to national vendor partnerships with volume discounts and a robust Internet marketing platform supported by our Digital Marketing group and a portfolio-wide search engine optimization campaign. The Marketing team supports our on-site communities by creating scalable, yet flexible, marketing campaigns that fit the needs and budget of each asset.
Partnering with a professional PR agency, Bell's public relations function develops both proactive and responsive communication strategies designed to engender the support of the Company's key stakeholders. This function works closely with Marketing and Risk Management to protect and promote the brand, and it uses a variety of communications and new media techniques to favorably position Bell, its executives and its products in the marketplace.
Given the size of Bell Partners’ portfolio and national scale, Bell Partners has a team of associates focused exclusively on negotiating favorable terms and prices for services such as flooring, paint, maintenance and unit-turn supplies, as well as cable, laundry, and vending and utility recovery services. Additionally, the department oversees the electronic procurement and invoicing platform, utility-related expenses in deregulated markets and vacant unit costs, utility conservation projects including tax incentives and conservation audits, and the optimal reimbursement mechanisms for cable and utility-related income. This specialization helps to optimize property expenses (value for each dollar spent) and maximize ancillary property revenue.
Using industry-leading revenue management software, Bell’s Operations team works with a Pricing Advisor to establish and monitor apartment pricing for all new and renewal leases, ensuring that properties under Bell management maximize revenue and respond timely to changing market conditions.
Bell has a dedicated team specializing in legal issues that arise in the management and ownership of multi-family communities as well as risk assessment, insurance procurement, claims management and safety. In response to both legal and operational risks, we identify, evaluate